China market entry partner

Helping European tech companies land in China.

I'm Zhide Wei, founder of SuMu. I help European technology companies explore the China market through market assessment, local partner outreach, and on-the-ground execution. My work combines research, direct business conversations, and local observations to support informed decisions.

Request a free 20-min intro call → hi@sumu-si.com

Based in China

Site visits & trade shows in person — not over Zoom.

Local Insight & Verification

Market research informed by local knowledge, with on-the-ground verification where needed.

Founder-led

You talk to the decision-maker. One conversation, no handoffs.

Services

What I do

Three services, one goal: get you into the China market with eyes open and feet on the ground.

China market assessment

We assess the China market opportunity — competition, channels, pricing, and regulatory considerations. You receive a decision brief with the key findings, the risks, and the questions that still need local verification, so you know what to check next.

Channel & partner development

We screen potential distributors and partners in China and contact them directly, in Chinese. You receive a prioritised list, the outreach records, and their replies — so you can judge which relationships are worth pursuing.

On-the-ground execution

For work that needs someone physically there, we handle site visits, business meetings, trade show presence, and agreed on-site follow-up. You receive field notes, records, and recommended next steps.

Process

How it works

A four-step process to define your priorities, assess opportunities, connect with potential partners, and support local execution.

Discover

A 20-minute call to understand your goals, timeline, and what "landing in China" means for you.

Research

Market and partner mapping, delivered as a concise report you can act on.

Connect

Direct outreach to potential partners, with responses documented and introductory meetings arranged where possible.

Execute

Agreed site visits, meeting support, and documented follow-ups to help you determine the next steps.

Why SuMu

Beyond Online Research. Into the Real China Market.

When online research alone can't answer real business questions.

✓

Local verification

We combine online research with direct local enquiries and on-site verification where needed.

✓

Local business context

Practical experience across China's business environment, including institutional processes, commercial partnerships, and local business operations.

✓

Direct founder access

Work directly with the founder to define priorities, review findings, and agree on next steps.

✓

Scope agreed upfront

Services, deliverables, and fees are agreed in writing before work begins. No open-ended billing.

Meet the founder

Zhide Wei

Founder, SuMu

20 Years Bridging Technology, Business and Government in China.

I bring 20 years of experience across enterprise technology, government digital transformation, and cross-border commerce in China.

My career includes building and operating a cross-border e-commerce industrial park in Nanjing, leading regional digital transformation programs, and developing enterprise AI initiatives.

This experience gives me a practical understanding of both sides of doing business in China: how government institutions and regulatory processes work, and how local companies, industrial supply chains, and business partnerships operate.

Through SuMu, I bring these perspectives together to help European technology companies understand the market, find the right partners, and execute locally.

View my LinkedIn profile ↗

Engagement

Two models. Pick the one that fits your stage.

Project-based or monthly retainer — scoped to your goals after the intro call. The first 20 minutes are free, no strings attached.

Each service can be engaged independently or combined, depending on your needs.

Start with a free intro call →